Blow from France to "Google" with $ 57 million .. The company attached

The data protection agency in France fined 50 million euros ($ 57 million) on Monday for violating the EU's privacy rules on the Internet, the biggest ever sanctioned by a US technology giant.

According to the National Committee for Information and Freedoms, the world's largest search engine "lacked transparency and clarity in the way its users communicated its personal data, and did not obtain appropriate approvals to publish advertisements according to personal interests."

The European Union's general data protection regulation went into effect last May, the largest amendment to privacy laws in more than 20 years.

The regulation allows users to better control their personal data and gives regulators the power to charge up to 4 percent of global revenue for infractions.

"The size and promotion of the fine is justified by the severity of violations relating to the basic principles of the General Data Protection Regulation: Transparency, Reporting and Approval," the National Committee for Information and Freedoms said in a statement.

Google issued a statement saying users "expect high standards of transparency and control on our part."

"We are very committed to meeting these expectations and the approval requirements of the General Data Protection Regulations."

The decision of the National Committee for Information and Freedoms follows complaints by two non-governmental organizations, which said it had examined the complaints after having been authorized by 10,000 people so far.

The French National Commission for Information and Freedoms is known for its strict interpretation of privacy rules, and for endorsing a more aggressive approach to US Internet companies.

Its standard penalty for Google may have repercussions in the Silicon Valley, and companies may push for a drastic change in their terms of service.